Grow Your Business With Banner Ads (AKA Display Ads)

Farming for quality results work the same whether on a field or the web when it comes to digital marketing. The stakes are high, the fertilizers are aplenty, the equipment too many. But with everything said and done, you must get your hands soiled if you want your efforts to bear fruit.

We’ve come a long way since the web’s first banner ad published in 1994. Banner ads often called display ads are used to highlight a company or a brand’s product/service/offer. Attractive and informative creatives attract clicks from web users. This takes effort and a lot of thought! Creatives and content are your only players when trying to win clicks.

Increasing clicks on your display ads obviously means that your ads have a healthy click-through rate (CTR). That’s a good thing to have, if you want to direct web users/potential customers to your website or your specially designed “landing pages”.

For e.g. choose display advertising if you’re opening a brand-new ecommerce store that sells organic fertilizers online. This way you can draw interested people to your online store. What’s more is that you could also launch display ads if you’re a store owner and you want to advertise your products/offers to people in the vicinity of your store.

Here’s 5 solid reasons you must consider advertising your business using display ads:

 

1. Increase web traffic and leads to websites

Banner ads make it possible for brands to convey their messages to future customers. Clicks on ads mean you get drive traffic to your website thereby increasing sales potential from web users who’re interested in your products/offers.

 

2. Introduce new products or seasonal discounts

Brands use text, images and more to advertise their latest products, offers and discounts to attract store visitors, web traffic and even potential leads. Catchy creatives make web users want to learn more about your offer.

 

3. Create brand awareness

Display ads bring the brand’s logo, message and offer before potential customers. By repeatedly showing your brand’s ads to web users, you’ll create a sense of familiarity and get them interested. Drive leads to website and conversions as a result.

 

4. Get new customers

Banner ads help businesses bring their brand before newer audiences. Put the right message before quality traffic. Unlike search ads, users don’t have to look for you, your brand or your product to hear about and get interested in your brand.

 

5. Start easily and in the most cost-effective way

Businesses of all sizes benefit from display ads because they get to advertise to a wide audience using display ads. Tools like the BPRISE Manager Platform simplify buying ad space online and running your brand’s display ads. Also, the BPRISE platform has no platform fee!

 

Grow Your Business With BPRISE Manager Platform

BPRISE Manager Platform – multi-functional marketing tool

Marketing tools and strategies are like the farming equipment and fodder you use so that in time your work bears fruit. Digital marketers use the BPRISE Manager Platform to serve ads to people. The result of their strategies create visibility for their brands, reach for some and leads for others. A hospitality client of ours witnessed a CTR as high as 0.40%, read about it here!

With a massive increase in the number of internet users, businesses use digital ads to reach out to potential customers online. Digital ad spends of brands last year amounted to big numbers last year signifying the impact of digital ads on the performance of a business.

With BPRISE, you can not only launch advertising campaigns but also measure it’s impact both online (websites, apps) and even at stores. All we’re saying is that you should have the power to buy ad space from premium websites at rates convenient to you.

How have you been able to generate traffic for your website/store? Share your digital advertising experiences in the comments below!

 

 

 

 

 

 

 

 

 

With Marketers Gunning For Performance, Are Consumer Expectations Compromised?

BPRISE has been working with a number of brands courtesy agencies this year. With a two-year product in the making, we had with us some time to watch the market. It was unnoticeable at first, then with some deliberate effort, the mismatch really stood out. Interestingly, various other industry veterans had the same opinion. Advertisements on traditional media like print, tv, and outdoor billboards had a flavour that us Indians fell in love with. Utterly, butterly? Delicious, right? Talk about dairy products, milk specifically and we’ll have Amul at the tips of our tongues. Countless publications have revered Amul’s work when it came to advertising. They’ve brilliantly maintained contextual relevance and wit in their ads, till date.

Advertising: Evolution & How

Initially we were coaxed to buy stuff and marketed to on tv, radio, billboards and other print mediums. Today we have no choice but to consider digital advertising. At the start of this year it was written in the papers that the share of digital spending is expected to be about 16% of the total ad spends estimated to be around Rs 59,000 crore this year. Clearly brands believe in the power of digital, for advertising. And we do too. Why else would we spend our days and nights working on a technology platform for digital marketers? It is because man has evolved, technology has followed suit. Technology has provided convenience and we’re optimistic that the agencies using our automation platform agree to that. But what’s the one issue in the whole of advertising that’s quite the misfit? What is that one evidence of neglect?

Advertising: What A Miss

Image stills of tv ads reincarnate as poster ads. Video ads that run on tv sometimes show up on websites. Why cut corners with creatives? Disinterested viewers often skip ads that look and feel generic. Tech providers have been investing time and inventing tools to help brands up their relevance in advertising. Then why resort to image stills for poster ads? What about relevance? What about context? Where’s the personalization for ad viewers? Consumer mindset when watching tv and other mediums is different. This is precisely why creative on different mediums need to be treated differently. So how can advertisers be mindful of viewer expectations and needs? We bet that insights can help. Having an idea of what your customer needs (if you’re a brand) and what your content consumers relish (if you’re a publisher) can make a big difference. Experiment with native ads, videos, image ads, social media and more to truly pinpoint what works for you.

Advertising: How To Fix 

The number 1 recommendation is to stick to the basics. Start with ad dimensions, ad relevance and speak with viewers by keeping the context in mind. Of course, nothing replaces customer intelligence. Knowing who the viewers are and what they’re likely to like will be beneficial. You know as good as we do, how consumers are. They want quality and they want brands to cater to their specific needs. In fact, if you’re reading about the top-5 holiday destinations in India, you’d appreciate a tour company’s video ad explaining why they’re the best. We’ve had the privilege of meeting numerous digital experts, genius agencies and lovable brands and what they’ve had in common, apart from BPRISE, is their genuine interest in having ads made exclusively for specific sets of people. So, what does everybody vouch for? Customer insights! And this becomes more important to you as niche your market becomes. So, with growing trends in technology like AI, IoT, digitally-powered-everything and with a pressure to make everything perform, we hope consumer needs are met and not compromised. May ads, email campaigns, sms campaigns speak directly with the customers when it matters to them.

THE CHIEF DIGITAL OFFICER (CDO) SUMMIT 2018 | LEARNING (PART 2)

We attended the CDO Summit 2018 recently and it spoke about the key digital, social and business challenges, practices, and innovations that are shaping India today. The summit was full of panel discussions with experts from banking, real estate and hospitality industries.

In our previous article we covered how banks are looking into “digital” to improve their customer engagement activities.

Our learning and observations that were real-estate specific include:

How useful are bots, really?

There’s no doubt that bots help gather information about website visitors, but can it really address visitor concerns? A study by PwC states that, although technology is changing customer experience, customers still want a human interaction. eMarketer also highlights how a study found that 80% of the respondents preferred humans for resolving problems, after making purchases.

Using Natural Language Processing (NLP) to understand colloquial languages help your chatbots better understand and address visitors’ queries. Investopedia defines NLP as a type of artificial intelligence that allows computers to break down and process human language. Similarly, real estate companies could invest in sentiment analysis that help in bettering the bot’s conversational skills.

BPRISE recommends studying the behaviour of your website visitors first with the help of web analytics to start with.

Understand what website visitors really want

For example your website lists properties available across the country and let’s say you have an upcoming exhibition in Mumbai. Wouldn’t it be interesting to fish out your website visitors who are from Mumbai and advertise exclusively to them?

Segmenting visitors based on what they read about and click on when they’re on your website is step 1 in gaining relevant consumer insights. American Marketing Association talks about out the types of keyword phrases that visitors use in search engines –

Understanding the intent comes with a close observation of your visitors activities on your website. If they’re looking up properties in Marine Drive Kochi, Kerala, good. They’re also filling up forms to help you contact them? Great! Now how about having your brand’s ads follow them everywhere they go online? BPRISE can help you have your ads placed at intelligent locations across the web.

Can “digital” make prospects see what existing customers see?

The answer is yes! All you need to do is analyze your customer data and take surveys of what your clients love about your brand and feed that intelligence into your marketing platform such as the BPRISE Manager Platform. While you’ll have to take care of the surveys yourself, we can help you gain customer intelligence with our analytics engine.

BPRISE’s analytics engine helps you gain the kind of solid customer insights you need to inform your marketing efforts. Once we analyze your offline and online customer data, we plug this wisdom into our marketing engine.

Stay tuned for the next post because we’re talking display advertising, email marketing and more to help you nurture and educate your best leads! BPRISE Manager Platform can help you place your ads in the best of websites in the country to start with!

If 60% of the population are going to find their next house online, wouldn’t you also want to be on the websites that your potential customers are frequently visiting?

 

Google Discontinues Nearby Notifications; Beacons Have Still Got Your Back

Brands and more specifically marketers are on the lookout for better ways to advertise to their TG. Proximity marketing, display advertising, location-based marketing are practices that you’re already familiar with. Target, Macy’s, Walmart and CVS Pharmacy are some of the leading international brands that aggressively use beacon-based notifications for promoting their products.

Retailers use beacon-based marketing to hook customers at their brick-and-mortar stores with various promotional offers. Examples include pop-up messages/push notifications that say x% off on products that customers are interested in while they are at the store, shopping.

Even app owners and publishers agree that push notifications account for a small percentage of the app’s overall traffic. For example, for USA Today, they drive just 10 percent of its mobile app opens and 5 percent of the mobile app’s page-views. Although it’s a small number, those slivers of audience that engage with such notifications are valuable. To receive a push notification, a person must have downloaded the brand’s (or the publisher’s) mobile app.

So, how do you now launch ads based on your customers interests when they visit your store?

With location signals embedded in beacons, WiFi access points and other sensors, proximity-marketing sure can help you reach a critical mass. But if you’re dependent on Android Nearby Notifications to reach your TG, think again. Google says, “On December 6th we will stop delivering both Eddystone and Physical Web beacon notifications.” Although Google will stop serving Nearby Notifications next month, there is a practical and an equally exciting alternative to it!

Get BPRISE’s proprietary beacon integrated with your brand’s mobile app

So, you have a mobile app for Android and iOS users? Great! Let’s get beacon campaigns set up for you. Beacon-based campaigns that run on your app can be made extremely relevant and contextual.

We’re saying that it is important to offer customers with relevant information as it is to engage them. Launching personalized offers, promo messages, and rewards notifications when at the store will inspire instant customer actions and brand you as a business that cares for personalization and customer satisfaction.

If you have a good understanding of your customers (that we call “customer intelligence”), you’ll find that such proximity marketing practices help you serve your customers with the right promos at the right time even if you don’t have Nearby Notifications anymore!

We can help you make customer profiles and solve the customer intelligence puzzle with our secret approach in gaining customer insights. That’s not all we’ll provide the necessary tech you need to launch your personalized marketing messages and advertising as well. We deploy not just our proprietary beacons but also our analytics and martech capabilities to make it a winning deal for you each time you launch an ad!

The Chief Digital Officer (CDO) Summit 2018 | Learning (Part 1)

The CDO Summit highlighted the key digital, social and business challenges, practices, and innovations that are shaping India today. We observed how the summit was ruled by influencers from banking, real estate and hospitality industries.

Our learning and observations that were bank-centric include:

Not everybody is comfortable transacting online

Although the UIDAI’s instruction to banks about continuing with Aadhaar-enabled Payment System (AEPS) can be a real boost for digital payments, there is still hesitation among Indian citizens in relying on digital means to make payments.

One approach banks can take to encourage digital transactions is to connect with customers using personalized marketing ads, messages and emails.

BPRISE can partner with banks, understand bank customers’ product and service interests both from within the bank (such as loans, investments etc.) and from outside the banks (such as interest in home or automobile purchases etc.) to give the necessary intelligence to bank officials.

Technology is getting smarter, how about your customer intelligence?

Customers and potential customers walk into your bank branch after having done their research on products or services they’re interested in.

Today’s citizens are well read and updated about the options available to them and expect you to take customer experience at branches, a level up.

BPRISE equips you with real-time customer intelligence by helping shoot relevant marketing messages and ads to target groups (TG) that are of importance to you such as, “potential home buyers” or “potential auto buyers” and more.

Image: Freepik

Can customer wait time (at bank branches) be used?

Customers seldom visit bank branches and when they do, bank officials need to engage them with relevant information and services. Existing customers would enjoy personalized services; can banks today deliver an experience for customers walking in today?

Banks can resort to deploying staff who engage in conversations with customers waiting in queues, but this could be more expensive than having the necessary technology in place.

BPRISE can give banks with the required marketing automation solutions to run timely SMS and email campaigns to converse with customers at their branches making it worth their wait time.

How can digital payments be encouraged?

Ministry of Electronics & Information Technology (MeitY) is leading the “Promotion of Digital Transactions including Digital Payments” initiative in the country. Meity has even geared up to promote digital payments by spreading awareness about the same, promoting digital transactions by conducting training and workshops.

Digital means such as display ads, marketing messages and emails and even ads on social media can be used to subtly communicate with customers about trying out digital means to pay. Banks can proactively reach out to customers and potential customers with BPRISE’s marketing technology. Concentrating on Facebook to run ads about making payments online could be useful, because Facebook is the most used social media platform in the country.

In our next article we cover how real estate companies are looking into “digital” to improve their customer engagement activities.

KYC To Improve Marketing KPI?

Customers Less Likely To Respond To Brands After One Bad Mobile Experience

Gone are the days when you could carry out the “one size fits all” philosophy to your marketing campaigns. Today you need to focus on an array of parameters to draw up an effective marketing strategy.

If your target group is not clearly defined and marketed to, you run the risk of hurting your brand image since customers are less likely to engage with a company after one unpleasant mobile experience. And BPRISE wants to help you make the best decisions for your business.

Dear Marketer, Do You Know Your Customers?

A study by Nielsen highlights that only  47% of the digital campaigns in the UK reach their target. This is because marketers apply traditional targeting methods to digital and don’t really know their customers as well as they should. It is tricky because marketers not only have to engage with their existing customers but also expand their reach.

We’re saying that as marketers you have a great tool available at your disposal today – Data! And you can witness first-hand how digging into your data will nurture leads that make larger purchases than those who are not nurtured. Here’s proof!

Another study by US Business Executive showed that 64% of marketers agree that a data driven approach drives marketing success on a global scale. And data analytics forms the base of a data-driven marketing strategy. BPRISE helps you leverage modern data collection and analysis tools to get actionable and valuable information about your customers.

Try Out The BPRISE Unified Marketing Solution, Covering Data & Marketing

We’re thrilled to announce our approach with marketing, influenced by your data. Our offline-to-online solution applies analytics to your offline customer data and helps you launch relevant, personalized marketing campaigns from our marketing platform.

You can also quickly launch marketing campaigns from the BPRISE marketing dashboard, across multiple channels, including:

  • Facebook
  • Email
  • SMS
  • Websites

You can track your marketing ads, emails, SMSs and more on one single platform – the BPRISE Manager Platform. This enterprise platform  gives you performance insights that can further help your retargeting initiatives. Invest in the right set of technologies to drive your marketing KPIs.

Start with an understanding of your customers with data analytics, engage them with personalized marketing and don’t get short-changed in marketing. Let’s talk data and business, shall we?

UDM: How Data Under One Roof Can Help Marketers See The Future

User data is constantly sprouting in every corner of the web and mobile universe, with every passing second. We see ad tech companies, brands, ad networks and exchanges and every middleman scampering about in an attempt to collect that knowledge from each of its sources. But in this hunt for extracting valuable information from oceans of data every day, there lies a big gap between connecting nameless/faceless digits provided by Data Management Platforms (DMPs) to the more tangible, yet minuscule number of known IDs that come in through Customer Data Platforms (CDPs).

That’s the challenge that we at BPRISE have worked to solve.

Not Just DMP, But Holistic Data Management

When advertisers buy media across a vast range of different sites and through various middlemen, including DSPs, ad networks and exchanges, DMPs typically tie all that activity and subsequent audience data together in one, centralized location. This is used to help optimize future media buys and improve target practice when a client wants to reach a certain filtered demographic. But what the DMPs provide is only 3rd party information that’s ripe for the taking for you and your competitors going after the same customer(s). They don’t provide you with unique identifiers and definite readings of your prospective buyers. You need to knock on a CDP’s door for that.

Or you could just ring our doorbell instead, to cover both sides of the spectrum. We at BPRISE have devised our own system that marries the expansive reach and global access of DMPs with the precision and pointed knowledge of CDPs. We call it UDMP-Unified Data Management Platform. Since we trace your customers even when they travel outside of your website/app framework onto other 3rd party territories, with our UDMP, we are able to connect this first-hand CDP data with information from 3rd party apps and websites (information that has already been analysed by DMPs). This is a more durable and privacy-led connector between known and unknown ID types. So, everything from transaction data, demographic data, and virtually infinite amounts of behavioural data all churn away under our UDMP warehouse.

Thanks to UDMP behaving as a superset of data from DMPs and CDPs, we are able to provide a consolidated view of your customers’ interests and better predict future behaviours, consumer paths and motivations. Since we bridge the gap between DMPs and CDPs and manage the relationship between the ‘general’ mass of data points and known facts about uniquely identified consumer profiles, we have the power to enrich email lists and retargeting campaigns with anonymous DMP attributes to drive performance in known channels.

UDMP. More Juice, Less Faff.

By building this UDMP we can help our clients to better understand customer information and do it with major operational efficiency. Every data point is enriched and made sense of in a way that ensures minimal waste of key information and full use of the cost that went into acquiring that data.

UDM provides you with a data-set of your actual audience which can be activated across an entire life cycle: acquisition, engagement, conversion, and retention. There aren’t restrictions on the types of data you can collect, the segmentation is real-time, and it is channel agnostic to ensure the seamless flow of data. This flexibility arms brands and advertisers with an ability to really explore more possibilities and methods to engage with their user bases.

Controlling such vast amounts and types of data all under one roof also allows us to come to more accurate conclusions, at a faster rate. This in turn feeds into optimisation campaigns and switching strategies to capitalise on emerging trends. By unifying the DMP and CDP universes, at BPRISE we constantly refine lookalike models and present our clients with not just the 411 about their existing customers, but also point them to the coordinates of their future buyers and patrons as well.

So, we’re saying, instead of employing the services of multiple middlemen entities to gather information about the same target audience, give us a call. With our Unified Data Management Platform, we warehouse all the data pouring in from numerous locations and hand it to you in a way that makes sense. If you believe that Data is the new currency, then know that UDMP functions as a big bank. Start your account with us today!

Purchase Digital Ads Using Software

Fundamentally what programmatic advertising means is, using software to purchase digital ad spots. Programmatic can be defined as the use of software-driven technology to automate the whole ad buying process or even automate parts of it. It is also sometimes called advertising done programmatically or programmatic buying or just programmatic.

#1 Promise Of Programmatic Advertising

Efficiency & simplicity: Because “programmatic” automates the ad buying and selling process with the help of software and technology they achieve better scale and speed than humans possibly can.

#2 Promise Of Programmatic Advertising

Precision & relevancy: Because “programmatic” makes it possible for advertisers to incorporate large amounts of data, they’re able to serve users with ads that are more likely relevant based on users’ behavioral, demographic, psychographic data and purchase intents.

Traditionally online ads, like print and TV, were directly bought by sales persons, who negotiated on terms such as target audience, placements, the number of impressions and price after which both parties signed an insertion order. Direct sales or deals like these are still prevalent but now technology can be used to simplify or automate the process.

Wait, Where Does The Data Come From?

Programmatic comes with the ability to couple data with automation and this makes it possible to target audiences based on their behaviours, demographics, interests and other individual characteristics. Not only do you get to focus on where to place your ad with programmatic, but also on who sees your ad.

Programmatic technology equips advertisers to target segments of audience who are most likely to be interested in what they’re selling. When your system spots a cookie or mobile identifier that matches the targeting criteria you’ve set as an advertiser, you can bid for ad impressions automatically in real time.

The Role Of Data In Digital Advertising

You already know that publishers and social networks learn about keywords searched, types of content consumed and profile information of users with the help of cookies and identifiers. It is commonly practiced across the digital (ad) spectrum.

Wonder where advertisers get data from? If you’re an advertiser, you probably have your own first-party data that may include sales transaction data, CRM data, customer names, emails, types of products purchased, recent purchasers, and average order value.

Data aggregators are companies that become a third-party data source. Such companies often have demographic data points of users that are of value to advertisers. They have information like credit score, household income and purchase behaviour of users.

Plug in a programmatic platform and advertisers can target audiences using a number of data sources at the time an impression becomes available. Let’s say the cookie or other identifier matches your targeting criteria, then the ad buying system (a trading desk or demand side platform) will automatically bid on the impression.

Breaking down Programmatic Buying

Real-Time Bidding (RTB)

RTB is the use of technology in bidding for ad impressions in real time. Such auction-based buying happens on open ad exchanges or in private marketplaces. Any buying platform can bid in open ad exchanges for inventory that have been put up for auction, by numerous sites (publishers). 

Private marketplaces (PMP) are invitation-only RTB arenas in which one or a handful of publishers (“premium publishers”) make their inventory or audiences available to a certain number of buyers.

Programmatic Direct

When ad inventory is sold to buyers directly by the publisher’s sales-force without an auction it is called programmatic direct. Although human intervention may not be required in programmatic direct deals, it is more manual than RTB. Programmatic guaranteed deals can be made for reserved inventory at a set price. Unreserved inventory are sold at fixed rates i.e. buyers are given access to blocks of inventory at a set price. However, in both cases the ads are served and managed programmatically i.e. with the help of software.

Digital advertising will always be prone to change. But if you are willing to evolve with adtech, you’ll discover how efficiently technology can bring you results.

Buy Ad Impressions In Real Time From Publisher Sites

If you read our blogs often, you’re already somewhat familiar with the words DSP (demand-side platform) and programmatic advertising. Just to refresh your memory a DSP is the software platform that advertisers (or marketers of various organizations) use to buy ad inventory and impressions from a range of publisher sites based on the kind of audience that the publisher has. And programmatic ad buying or advertising means using a piece of software to purchase digital advertising. This sort of makes your DSP a programmatic software. Using a machine to buy ads is programmatic as opposed to traditional processes that would involve RFPs, human negotiations and manual insertion orders.

Real-time bidding is when you purchase ads through real-time auctions, but the programmatic software also allows you (as an advertiser) to buy a guaranteed number of ad impressions from specific publisher sites in advance. Buying in such a way is called “programmatic direct.” In short RTB is a type of programmatic buying.

Most B2C brands want to win the attention of customers and potential customers and there’s a price to be paid every time an ad is shown to a specific user. Advertisers bid using an automated platform (think DSP!) for an ad space on a specific website or an app. The auction takes place in milliseconds. The higher you bid, the better are your chances of winning the auction and having your ad displayed to your target audience.

How does RTB work?

  1. User visits a (publisher) website that has ad spaces.
  2. Publisher sends a message to the supply side platform (an SSP is a publisher facing platform) informing that they have an impression/ad space available.
  3. SSP then examines customer information (location, internet search history, age, gender etc) available and sends it to the ad exchange.
  4. Ad exchange conveys this information to the DSP and the auction/bid begins.
  5. DSP bids on the available ad space based on the parameters set by the advertiser.
  6. Highest bidder wins and has ad displayed to the user.

What are its advantages?

  • Advertisers can bid for what they need:

Place bids only on inventories that best suit your campaign. This helps minimize the wastage of media spend on impressions that are not from your desired audience. Moreover the bidding process ensures that each impression can be bought based on the parameters set by the advertiser within the DSP.

  • Publishers get the maximum prices for every impression:

While DSPs bid for on behalf of the advertiser for an impression most useful to him/her, publishers also have the impressions sold at maximum prices based on the real time market demand. Ad Exchanges that facilitate the real time transaction enables publishers to reach out to lot more advertisers. This in turn ensures that publishers sell to the highest bidder.

Who does RTB benefit?

Advertisers – Target and bid more effectively based on the behavioural ground of the customer, which means no more wasted impressions.
Publishers – Gain maximum revenue because advertisers bid for max impression value.
Agencies – Spend efficiently, better control campaigns and achieve targeted results for clients.

Watch out for our next blog where we talk about the mechanism that automates media buying and ad placement in digital space – Programmatic Buying. 

Our Product: The Smart-Marketing Platform

The Arrival

Our platform named “BPRISE Manager Platform” will be used by marketers and media buyers. 

The Solution For Media Buyers

BPRISE Manager Platform is an integral part of the BPRISE marketing solution. The platform makes it possible for you (as a marketer) to serve ads on mobile, web, social media, email and SMS using one simple platform. Rather than being campaign centric like regular DSPs, BPRISE Manager Platform campaigns are target or audience centric. This marketing automation tool is equipped with different supply sources across mobile and web applications, social media and exchanges. Ad-formats supported include banner, interstitial, native, video to name a few. Not just that, through BPRISE Manager Platform, you can also SMS and email your target groups at optimal hours, for example when they’re at your stores or branches. This intelligent marketing tool lets you connect with direct suppliers if you wish to do so. Complementing this, the ability to block and handle fraud, bots ensures that your advertising spend is put to good use.

The Real-Time Everything

At BPRISE, we’re of the opinion that monitoring and optimizing campaigns need to happen in real-time. We root for real-time campaign optimization for the target audience to enable the media buyers or advertisers make course corrections as and when needed rather than realize at the end of the campaign that expected results were not achieved. BPRISE Manager Platform insights provide visualizations of both campaign analysis as well as data analysis in real-time. An easy to use interface and workflow makes a perfect example of how this self-serve platform will create a paradigm shift in the way advertising works. We are now available for agencies, brands and all types of advertisers across verticals be it the Auto, Hospitality, Retail Banking, FMCGs and others. For more information, do not hesitate to connect with us.